Sanitizing the 19' Away

I will be doing a Purell hand sanitizer commercial, the audience will usually see people using hand sanitizer frequently and showing how much it can help keep bacteria and diseases at bay. 

• There won’t really be any costumes that are apart of this commercial, people will mainly be showing their hands and/or be in a regular day to day clothing 
• Props will include multiple hand sanitizer bottles as well as
• Their appearance will be a regular day to day clothes such as shorts, jeans, t-shirts, etc. Their hands will mainly be shown throughout the commercial 
• The score throughout the commercial will be very chill and calming and give you a sense of renewal to make the audience feel how important it is to use hand sanitizer 

1. Conventions and codes in Purell commercials include the symbolic looking hand sanitizers bottles as well as their slogan “Imagine a touchable world”. The slogan makes you wonder and want a touchable world without worrying about bacteria, viruses, etc. 
2. In the commercial the audience is always hooked in by the way they see bacteria and how many people touch things at once. Purell may not have a universal symbol but it is known by almost everyone in the world at this time and the commercials always show how useful the hand sanitizer can be. 
3. Most of the commercials show regular people living their life and using the hand sanitizers throughout the commercial to show how important it is.